PSE&G – Direct Mail

This direct mail piece introduces PSE&G’s WorryFree residential appliance plans to the customer. The mailer emphasizes colors and imagery to capture the attention of the viewer. A large house rendering was used to show all the protection PSE&G can provide through its WorryFree Program. The last 2 panels are designed to be easily separated with perforations, fold, and seal together with a glue strip, creating a mail-ready reply. I worked with the creative team on the design, and I handled all production aspects, including the mailing.